Tag: ZARA

Zara takes live shopping West after 50% sales boost in China

Zara plans to launch live shopping shows on its app and website in the UK, Europe and the US between August and October this year due to its livestreams in China contributing to the brand selling 50% more product sizes in the first quarter of 2024 compared to last year, according to Reuters. Zara has […]

What happened to Zara Aleena?

The inquest into the death of 35-year-old Zara Aleena continues today, with jurors asked to consider whether police could have done more to stop her killer. Aleena, a law graduate was walking home after a night out in Ilford, east London in the early hours of 26 June 2022 when she was murdered by Jordan […]

After China, Zara expands live shopping experiment to Europe and US

By Helen Reid and Corina Pons LONDON (Reuters) – Zara will expand its live shopping broadcasts to the UK, Europe and the United States this year, testing a format that is already wildly popular in China but one with which Western shoppers are less familiar. The fast-fashion brand, whose parent Inditex reports quarterly results on […]