Name: Burger King splashed out $1 billion on an expensive gamble to buy its largest franchisee—it’s all part of a plan to ‘Reclaim the Flame’ after competitors ate its lunch during COVID
Uploaded: 2024-01-17T18:47:43-05:00
Duration: 5 min
Description: Burger King’s owner, Restaurant Brands International (RBI), just spent $1 billion to acquire its largest franchisee, Carrols Restaurant Group, in an attempt to speed up its modernization plan. It’s a big gamble from the international fast food giant, but it may be necessary if it hopes to compete with top burger chain McDonald’s, which spent […]

Tag: splashed

Burger King splashed out $1 billion on an expensive gamble to buy its largest franchisee—it’s all part of a plan to ‘Reclaim the Flame’ after competitors ate its lunch during COVID

Burger King’s owner, Restaurant Brands International (RBI), just spent $1 billion to acquire its largest franchisee, Carrols Restaurant Group, in an attempt to speed up its modernization plan. It’s a big gamble from the international fast food giant, but it may be necessary if it hopes to compete with top burger chain McDonald’s, which spent […]