In 2008, Apple founder Steve Jobs “screamed” in the face of Starbucks then-CEO Howard Schultz, encouraging the coffee chain boss to fire his leadership team. Schultz is a familiar face at the helm of the Seattle-founded brand, having had three separate tenures in the corner office. His first was in 1987—when he and local investors […]
Tag: Schultz
Starbucks founder Howard Schultz says company needs to ‘overhaul’ strategy as troubles mount
Pressure from former Starbucks (SBUX) CEO Howard Schultz is beginning to brew. Schultz, who no longer has a formal role in the company, was quick to weigh in on the coffee giant’s latest miss. In a LinkedIn post on Sunday, the founder and former CEO said he has been asked by “people inside and outside […]
Starbucks founder Schultz says company needs to refocus on coffee as sales struggle
Former Starbucks CEO and founder Howard Schultz says the company’s leaders should spend more time in stores and focus on coffee drinks as they work to turn around flagging sales. In a LinkedIn post published over the weekend, Schultz said many people had reached out to him after Starbucks reported weaker-than-expected quarterly sales and earnings […]