Tag: midyear

Extended offers dampen excitement for China’s mid-year e-commerce festival

By Casey Hall and Sophie Yu SHANGHAI (Reuters) – China’s mid-year e-commerce sales festival failed to stir up a great deal of excitement among shoppers, industry experts said, even as major platforms extended offers to a weeks-long period to woo belt-tightening consumers amid a gloomy economic outlook. The 618 festival, named after the June 18 […]