Japanese beverage company ITO EN has launched two premium beverages using SIG’s packaging solution and filling technology. The new products, Crunchy Smoothie and Crispy Potage, feature bite-sized pieces and are packaged in SIG’s SmileSmall carton packs. The adoption of this carton was facilitated by the integration of SIG’s Drinksplus technology in the SIG SmileSmall 24 […]
Tag: Beverages
Poppi’s Super Bowl ad raises questions about prebiotic soda. What do these beverages do?
Sunday’s Super Bowl broadcast was packed with intriguing (and head-scratching) commercials, but there’s one in particular that’s raising a lot of questions: Poppi‘s ad for its prebiotic sodas. The ad, which is called “The Future of Soda Is Now,” says that the beverage brand wants to change the way people think about soda. “This will […]
People Think Coca-Cola Only Makes Money From Coca-Cola Beverages, but Half of Its Business Comes From Somewhere You Might Not Expect
Coca-Cola (NYSE: KO) has some of the greatest brand prestige in the world. That’s one reason why Warren Buffett has said that he will never sell its stock, and it’s the reason the company can charge premium prices for drinks that are similar to those sold by its competitors. But if you think Coca-Cola makes […]