Multinational packaging company DS Smith has collaborated with Carlsberg Poland to launch the trial of its Round Wrappackaging solution.

The DS Smith Round Wrap, which incorporates Arcwise technology, is currently being trialled by Carlsberg Poland across its Carlsberg, Garage, and Somersby beer product ranges.

The multipack packaging solution is fully recyclable and is expected to save up to 224 tons (t) of carbon dioxide (CO₂) annually for Carlsberg in Poland.

It is designed to reduce the environmental impact of pallet shipments.

The fibre-based design with rounded corners enhances protection during transportation and also offers new branding opportunities.

The wrap’s rounded shape is expected to benefit Carlsberg Poland in terms of branding and design.

It allows for increased brand visibility with the option to display identity and illustrations on the rounded corners and the entire 360-degree side surface of the packs.

This design innovation has been well-received by consumers, with a DS Smith and Toluna survey indicating a preference for the Round Wrap’s ‘enhanced wraparound design’ and its ‘stand out on the shelf’ appeal.

DS Smith’s design team employed the company’s proprietary Circular Design Metrics (CDM) tools to assess the sustainability impact of the new packaging solution for Carlsberg Poland.

These tools leverage eight key indicators, including carbon footprint and materials utilisation, to measure and enhance the sustainability performance of packaging designs.

DS Smith East Europe packaging division regional managing director Reinier Schlatmann said: “We are proud to partner with Carlsberg Poland for a trial launch of the DS Smith Round Wrap. This sustainable packaging innovation was developed using our Circular Design Metrics, offering durability, supply chain advantages and branding opportunities.

“This is aligned with our company-wide commitment to Redefining Packaging for a Changing World and our Now & Next Sustainability strategy and mission as we help our customers to design out waste and move towards a circular economy.”

Last month, DS Smith announced that it had replaced 1.2 billion pieces of plastic a year ahead of schedule.

“Carlsberg Poland trials DS Smith Round Wrap packaging for beer ranges ” was originally created and published by Packaging Gateway, a GlobalData owned brand.

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