Chewy (CHWY) stock rose as much as 30% on Thursday after the X account linked to investor Keith Gill, also known as “Roaring Kitty,” posted a picture of a dog.

Posts on Gill’s account have been driving up shares of GameStop (GME) over the past month.

While that meme trade had largely gone quiet over the past week, the account’s tweet at 1 p.m. ET sent shares of Chewy rocketing higher. The stock relinquished gains and sat up about 10% 30 minutes after the initial tweet.

Gill recently talked glowingly during a YouTube livestream about GameStop CEO Ryan Cohen, who is also the founder of Chewy.

Gill explained his large position in GameStop was a “bet on the management.”

“In particular, of course, Ryan f***ng Cohen. Ryan Cohen and his crew,” Gill said. “That’s what folks should be focused on,” Gill said.

Other pet stocks also caught a bid following the tweet, with shares of both Petco (WOOF) and PetMed Express (PETS) rising in afternoon trading.

Notably, GameStop, which had previously moved higher off Keith Gill’s reemergence, was up just 5% on the day, little changed after the tweet.

This is a breaking news post and will be updated with further reporting.

Josh Schafer is a reporter for Yahoo Finance. Follow him on X @_joshschafer.

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