Hello, Beautiful! Just checking in to remind you that you do not have to shell out big bucks to Big Beauty to look gorgeous. Savvy shoppers have found a slew of transformative, high-quality products for next to nothing at Amazon, and they’re baring all in their reviews. We’ve rounded up everything from do-it-all products that solve wrinkles and pimples to an all-in-one makeup stick — and a slew of cult faves you never knew existed (shout-out to the pimple patches and peach-fuzz eraser). We’ve even included a few A-list-approved affordable finds, including Meghan Markle’s go-to mascara. There’s nothing here over $20 — and you can even score some gems for as little as $5. So stop paying up and see what all the fuss is about.
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Meghan Markle swears by this affordable Maybelline mascara and even introduced it to her makeup artist. Over 47,000 five-star reviewers agree with her on this one.
“Meghan actually introduced me to a drugstore mascara, Maybelline Lash Sensational Mascara. I keep it stocked in my kit now at all times, thanks to her,” Markle’s former makeup artist Lydia Sellers told Hello. “This mascara really helps to amplify your lashes and polish off the entire look. It’s great for full volume and lengthening, the formula is super hydrating. I love how it builds, and that the price point is accessible for all budgets.”
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Loved by over 45,000 shoppers, these affordable sponges allow base makeup to glide on and can also blend powders, blushes and even eye makeup. The three-point design allows for effortless application anywhere on the face.
One five-star reviewer said, “Let me tell you… this is by far the best beauty blender! Inexpensive and of great quality! I love this product because it always blends my makeup perfectly.”
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Sure, it looks a little weird, but this tiny tool can actually help stimulate hair growth. The waterproof brush gently massages your scalp with the silicone bristles. More than 114,000 five-star reviewers on Amazon swear by it.
This doodad is made with soft silicone “bristles” attached to an ergonomically designed handle. It promises a deep clean while gently exfoliating your scalp without scratching it, and works on nearly all hair textures and lengths.
Schick Hydro Silk
A whopping 143,000-plus shoppers swear by the Schick Hydro Silk not only as an eyebrow razor but also as a tool for dermaplaning and scraping away pesky facial hair. It’s a No. 1 bestseller in two categories!
There’s more to this tool than meets the eyebrow. Fans swear by it for brow-shaping/grooming, dermaplaning, and shaving away peach fuzz.
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This best-selling serum is packed with powerful ingredients like retinol, licorice root extract and niacinamide that work together to brighten and refine skin.
Not only does this potent serum make skin look clearer and smoother, but it also helps improve the appearance of pores and dark spots. No wonder, one shopper called it a “miracle.”
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Treat blackheads, large pores and wrinkles all at once with this popular pick, designed for all skin types. Over 73,000 Amazon shoppers have given it a perfect five-star rating. Simply apply the leave-on exfoliant after your usual cleansing/toning routine.
“Better than Botox!” said a five-star fan. “It has taken 5 years’ worth of stress and wrinkles off my face in 3 days. Another grateful shopper who called it a “miracle in a bottle,” added: “I have every skin issue you can think of: rosacea, acne (hormonal, cystic, whiteheads, blackheads), dehydration, excessive oiliness, redness, all of it. I’ve spent probably thousands … nothing I’ve ever used, nothing I’ve ever done, has made such a profound difference in the appearance of my skin…It has seriously changed my life!!!”
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Sag no more! This fan-fave neck cream employs the critical anti-aging ingredient retinol (vitamin A) and the antioxidant ferulic acid to revive skin that’s getting a bit crepey.
Infused with natural antioxidants like black tea, aloe vera and chamomile, this treatment contains no alcohol or parabens and is vegan and cruelty-free. Nearly 20,000 fans swear by it: “My skin feels like silk after applying,” reports one gung-ho customer. “All the crepey skin is gone and it lasts even after a shower. I don’t write a lot of reviews but this one is the real deal. And it’s a great value for this huge bottle!”
Says a fan in their late 60s: “It certainly tightens up the turkey skin on one’s neck. I also use it on the back of my hands, as it makes ‘onion skin’ disappear…It lasts a long time even with daily use.”
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Over 107,000 fans are obsessed with this No. 1 bestselling pimple zapper! Place a sticker on the spot and it’ll gently pull out the pus. They come 36 to a pack!
One floored five-star fan wrote: “I do not claim to understand the science behind these tiny miracles, but they have changed my life. I spent my workday looking forward to going home and putting one of these bad boys on my newly erupted Mt. Zit and the overnight results were shocking. Not only is it grossly satisfying, but it saved me several days of walking around with a bloody crater in my face because my previous method of dealing with unsightly blemishes was to pick pick pick.”
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PSA: Mascara does not have to be expensive to be effective. At five bucks, this crazy-popular mascara gives the false-lash effect of your dreams. We love it, and so do the 249,000 people who’ve blessed it with a five-star rating.
“I am constantly looking for the perfect mascara and I think this is the one,” wrote one shopper. “The price is outstanding and it does everything I want it to do. No flakes or smudges. Easily removed and made my lashes look so much thicker. I don’t need length as much as I do fullness.”
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Roll away stress, puff and lines and revitalize your skin with this jade roller/gua sha set.
One fan shared before-and-after pics and raved: “Works wonders. I was on the fence about buying this but so happy I decided to buy it. Within 5 days you can already see a difference in my jawline from using the gua sha. It is relaxing and debloats my face after a long day. I typically use it morning and night time some facial oil! It’s a must-get…!”
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Dump the clump! Say hello to naturally fuller-looking lashes. This tiny tool separates mascara-coated lashes in seconds, imparting definition to each individual lash. 17,000 Amazon shoppers love it.
“My absolute favorite beauty tool!” reports another reviewer. “I love using this eyelash brush! I’m 68 and never used one before; had always struggled with clumps and lashes sticking together. Now I use this, it’s simple and easily does the job! I love it!”
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This skin-plumping moisturizer has racked up over 64,000 five-star ratings.
“I am in my mid-40s and just happened to find this a month ago and absolutely LOVE it!” wrote a rave reviewer. “It smells amazing and makes my face and neck feel soft and look pretty good for my 40’s.”
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If you haven’t tried this all-natural calcium bentonite clay yet, you’ve likely been wondering what the hoopla is all about. Fans (there are over 72,000 as we type) use it as a deep-pore facial mask, body wrap, hair mask, bug-bite treatment, deodorant and more.
“Amazing skin de-GUNKer!!!” said a happy reviewer. “My face feels so clean and free of oiliness. Also my skin looks brighter and smooth, not bumpy.” Another megafan wrote: “Works amazing! I primarily used this for detoxing my armpits (sounds weird, right? But you should seriously look into it.) I also slathered it on my face to pull out the impurities! I am 100% satisfied with this product!”
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Fuss-free eyeshadow? You bet. This stick gives you a pop of color or a touch of shimmer with just a swipe across your lids. 29,000 Amazon shoppers rave about it.
“Stays all day,” reported another rave reviewer. “I have been dealing with a really teary eye issue and wanted some eye shadow that was easy to apply and would stick around throughout a day of wiping my eye. This does the trick! This never feels sticky on my eyelids but stays in place all day long.”
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Presenting the only eyeshadow/lipstick/blush you need on the go. This popular all-in-one makeup stick will help you keep that sun-kissed look year-round.
“Love this little multi-stick!” wrote one of the 15,000 five-star fans. “A little goes a long way…I wanted something that was compact and portable, able to fit into a pocket or on-the-go makeup touch-ups for cheeks and lips. I love this little stick! I got the rose color and it adds just enough color to my cheeks so it looks natural. A few dabs will do, and then blend it in. It’s lightweight, sheer with a little shimmer and very convenient to carry around with you.”
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Volumizing, lengthening, defining and curling, this popular mascara is designed to do it all. And you won’t have to scrub that delicate eye area to get it all off.
Lashes thin with age, but TikTokers seem to have found the fountain of youth in the form of mascara. This $10 tube has an incredible number of five-star reviews — nearly 55,000! Not only do they love it for its lengthening power, but they say it’s just as good as designer brands.
“I was looking for a cheaper alternative for Benefit Roller Lash mascara which was my fave until I tried this Maybelline Sky High mascara,” wrote a beauty enthusiast. “It is just as good and more affordable. I originally bought these to be an everyday mascara and save my more expensive mascaras for going out but I seem to just stick to using the Sky High waterproof for my going-out looks as well.”
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The Thank Me Later Primer smooths pores, lines and wrinkles while creating a flawless base for makeup — and has more than 11,000 fans.
“I’m in my 70s and this primer works very well. It stays on all day and evens out my skin tone,” shared a mature-skinned customer. “I use it under Lancôme foundation and get lots of compliments on my complexion. I’ll buy it again, for sure. I think the price is very fair for a product that performs as well as the big-name ones. Better, in some cases.”
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Cracked heels? This top-rated cream is the remedy, according to more than 61,000 shoppers. It gives new life to irritated tootsies — and it works fast. Apply the concentrated cream right after your shower for quick results.
“I love this stuff,” raved one user. “I had terrible dry, cracked heels and deep, painful fissures. I used this every day, twice per day (morning and night) and in a week, my heels did a complete 180. I also used a pumice stone a couple of times during this time. No more dryness or cracks and the fissures are mostly healed and my feet are soft and healthy looking. I regret not taking a before photo because the transformation is amazing.”
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This cleanser-and-toner multitasker is loved by celebs and beauty enthusiasts alike.
“It does a great job of removing my makeup and it does not irritate my skin,” wrote one of over 42,000 five-star fans. “I use this first to get rid of makeup, and then i go in with a cleanser to get any residual makeup and dirt off my face. There’s no scent which I love and does its job.”
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The ultimate moisturizer, this rich, botanical cream hydrates the skin and makes it appear more luminous.
“My skin drinks this up,” wrote one of nearly 24,000 five-star reviewers. “I have dry sensitive skin and this lotion is a like a moisture vitamin. It is heavy, but my skin feels delightfully youthful when it fully absorbs. I use it 2 times a week with lighter lotion in between.”
If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)
The reviews quoted above reflect the most recent versions at the time of publication.
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