I had a big birthday recently, and let me tell you something you may already know: “Mature” (over 50) skin has special needs, and it can be overwhelming to sort out the best anti-aging creams, serums, lotions and potions that meet them. It’s hard to know how to care for your skin at any age, and it’s especially tricky to know which skin-care products and claims are bunk. I test the best beauty products for a living and, over the years, I’ve learned how to spot high-quality items that will improve the texture of my skin over hyped-up wastes of time and money, no matter how steep the discount.
From a potent vitamin C serum to a self-tanner that masks leg blemishes to a trusted retinol eye cream, here are the Amazon deals and Walmart beauty sale items I’m picking up this week.
Dermatologists recommend adding vitamin C to your skin-care routine to brighten skin and build and repair collagen, giving the face and neck a smoother, more plumped-up look. This potent vitamin C serum from Korean beauty brand SeoulCeuticals contains 20% of this hero ingredient along with hydrating hyaluronic acid. With this Amazon sale and an on-page coupon, it’s just $15 and works as well as luxury products that cost 10 times as much. A steal!
I’m slightly obsessed with Solawave: This anti-aging wand uses red light therapy, therapeutic warmth, safe electric current and massage to improve blood flow to the face, build collagen, reduce puffiness and soften the appearance of fine lines. (All that in 10 minutes a day!) This is an amazing price on the brand’s newest, most high-tech version. I started seeing a difference in my skin within a week of use. The key here is consistency — use it every day for long-lasting results.
Major deal alert: If you’re looking for a retinol treatment for bags, crow’s feet and the under-eye area, this is for you. RoC is the premier name in affordable, high-quality retinol. It also rarely goes on sale. At 30% off (with the on-page coupon) this is the best price I’ve seen since Black Friday.
A key to keeping mature skin from looking dull and lifeless is finding some kind of exfoliant or resurfacing mask that promotes cell turnover and sloughs off dead cells. This Peter Thomas Roth Pumpkin Enzyme Mask is a tried-and-true favorite — I’ve been using it since my magazine days, for 20 years. It’s rare to find such a high-quality product from a luxury brand so deeply discounted — you’ll be hard-pressed to find a better price than over 50% off.
Caffeine is one of the few ingredients that has been clinically proven to reduce under-eye wrinkles and lighten dark circles. This serum contains a highly concentrated amount of caffeine, 5%, and the cooling metal roller-ball applicator helps bring additional blood flow to the area. It has 3,500 five-star reviews (some including before and after pics) and at under $20, it’s a solid skin-care deal.
Once you hit middle age, your lips need extra moisture to stay plump and youthful-looking. The Laneige lip mask is a lifesaver — it has tens of millions of TikTok mentions (and counting) and has been recommended by more celebrities than I can honestly count (among them: Kelly Ripa, Brooke Shields, Kate Moss, Keke Palmer and Kate Hudson). People are obsessed with this product: They say it works better than Aquaphor for dry lips, they say it’s changed their chapped-mouth-in-winter lives and they wax poetic about the texture, taste and most importantly, the results. It’s a great product to add to your beauty arsenal, and one of our best beauty products of 2023.
Right in time for spring dresses and skirts, our best self tanner of 2024 is on major sale. It’s easy to use and excellent for smoothing skin and reducing the appearance of spider veins, bruises and other blemishes, making legs appear more youthful overall.
I wouldn’t normally shell out $55 for a moisturizer, but at $25, this seriously hydrating/dewy finish cream is worth a try — and the fact that it contains broad-spectrum SPF 45 makes it ideal for everyday use.
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