Donald Trump’s social media platform is now trading on the stock market.

The parent company of Truth Social, Trump Media & Technology Group, went public Tuesday morning under the ticker DJT, short for Donald J. Trump. The stock was trading at $70.74 as of 9:38 a.m. ET, up 41.6%.

The public listing was made possible by Trump Media’s merger with Digital World Acquisition, a special purpose acquisition company, or SPAC. Digital World’s shareholders voted in favor of the merger Friday, and Trump Media took Digital World’s place on the Nasdaq on Tuesday.

What is Trump’s net worth?

Truth Social going public means a massive boost to Trump’s net worth, at least on paper.

Trump is not allowed to sell his shares or use them as collateral for a bond for the next six months. He would need approval from the Trump Media board to lift that restriction.

Trump has been ordered to post a $175 million bond as he appeals the full $454 million civil fraud judgment against him. He has also been ordered to pay $83.3 million after a defamation trial loss to advice columnist E. Jean Carroll.

Why is Truth Social’s ticker DJT?

Research shows that familiar names, such as a former president’s initials, can help a company’s stock performance.

One 2006 study by Princeton University psychologists found that stocks with tickers that are easier to pronounce tend to perform better in the first few days of trading. Another study from Pomona College in 2019 verified earlier research that found clever tickers tend to perform better, partly because they are more memorable to investors.

What is Digital World Acquisition?

Digital World is a SPAC, also known as a blank check company. These publicly traded shell companies exist to acquire or merge with private companies and take them public.

Truth Social’s merger with Digital World was first announced in 2021, when the number of companies going public via SPACs surged. The investment vehicles have since faced criticism for being bad deals for retail investors.

This is a developing story. 

This article originally appeared on USA TODAY: What is the Truth Social stock price? Here’s how much ‘DJT’ is worth