• In his International Women’s Day address, Putin emphasized the importance of having kids.

• He reiterated that 2024 is the “year of the family” in Russia, encouraging more baby-making.

• Putin has repeatedly leaned on Russia’s women to have more kids to fix its demographic crisis.

International Women’s Day on March 8 is a big deal in Russia.

It is observed as a national holiday, where many workers get the day off work, TV stations highlight the achievements of Russian women, and Russian President Vladimir Putin makes an address.

In this year’s speech, Putin had a clear message about what a Russian woman’s purpose in life should be: having kids.

“You, dear women, are capable of transforming the world with your beauty, wisdom, and generosity of spirit. But most of all, thanks to the greatest gift bestowed on you by nature — childbirth,” he said.

Putin said becoming a mother is an “amazing purpose for a woman,” according to a translation by The Moscow Times.

“Family remains the most important thing for any woman, no matter what career path she chooses or what professional heights she attains,” he added, per an official Kremlin translation.

He said this involves the “tireless” effort of looking after children.

In the address, Putin also restated that 2024 is the year of “the family” in Russia.

Putin signed an executive order last year, to name this year as the year of baby-making.

Driving his decision is a demographic crisis in Russia. Even before its invasion of Ukraine, the country’s birth rate had been in decline since 1994.

However, with vast numbers of Russians killed in the war in Ukraine, hundreds of thousands of coronavirus-related deaths, and around 900,000 people having fled the country, the situation has only worsened.

As a result, Putin has repeatedly called on Russians to have more babies.

In November, he said the country must return to a time when people had large families, calling on women to have as many as eight children, or more.

Last month, he urged Russians to have more babies to preserve their ethnic groups.

“If we want to survive as an ethnic group — well, or as ethnic groups inhabiting Russia — there must be at least two children,” Putin said at a tank factory, according to Reuters.

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