The surprise star of the opening minutes of Super Bowl LVIII? This guy.
During the game’s first quarter, a seriously weird ad aired where people were washing each others’ feet in various and seemingly incongruous settings.
Regardless of your religious beliefs, the whole thing was…really strange.
When I saw it at home, I thought the images were AI-generated — but it turns out that wasn’t the case.
Initially, few of us at Ad Age thought the He Gets Us Jesus #SuperBowl ad was made with AI…it wasn’t. They are photographs shot by photographer Julia Fullerton-Batten, who has experience in the fine arts industry.
— Ad Age (@adage) February 11, 2024
By and large, though, the internet was really confused by the whole thing:
@davidmackau / Via Twitter: @davidmackau
If your church can afford a foot washing commercial for the Superbowl it should be pay taxes. Like a lot of taxes.
— Lee Pace’s Thick Thighs (@509RhymeAnimal) February 11, 2024
@509RhymeAnimal / Via Twitter: @509RhymeAnimal
@noochiez / Via Twitter: @noochiez
What prohibition era footwashing christianity bullshit is this
— notable head coach haver (@wrongopinionman) February 11, 2024
@wrongopinionman / Via Twitter: @wrongopinionman
@TheCursedGoon / NBC / Via Twitter: @TheCursedGoon
I know one person who is rewatching that Jesus foot washing commercial
— Kenneth Glantz (@KMcAwsome) February 11, 2024
@KMcAwsome / Via Twitter: @KMcAwsome
Yikes. Stay safe out there! And check out all of our Super Bowl coverage here.
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