Tesla gross margin falls on price cuts, shares tank


(Reuters) – Tesla on Wednesday reported a fall in fourth-quarter gross margin from a year earlier as it cut prices and offered incentives to boost demand for its electric vehicles.

Shares of the Austin, Texas-based company fell 5% in extended trading.

The company reported a gross margin of 17.6% for the three months ended December, compared with 23.8% a year earlier, and analysts’ average estimate of 18.3% according to LSEG data.

In the third quarter, Tesla posted gross margin of 17.9%.

Record deliveries in the quarter also pushed margins lower, as price cuts and costs associated with the production ramp up of new pickup Cybertruck offset lower battery raw material costs.

Tesla slashed prices throughout last year. It reduced the price of the Model Y, its most popular vehicle, by as much as 26.5% in the past year in the U.S.

The company managed to hit its 2023 deliveries target of 1.8 million cars, even as CEO Elon Musk cautioned a hit to demand from high interest rates. However, Tesla lost its spot as the top EV maker by sales to China’s BYD in the fourth quarter.

Tesla’s fourth-quarter revenue rose 3% to $25.17 billion, which marked its slowest pace of growth in more than three years. Analysts on average expected $25.62 billion, according to LSEG data.

(Reporting by Akash Sriram in Bengaluru; Editing by Sriraj Kalluvila)

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