We can all agree that one of TikTok’s greatest gifts is Bethenny Frankel’s self-proclaimed accidental beauty influencer career, right? From concealers to tinted sunscreens, the former Real Housewives of New York cast member has put hundreds of beauty products to the test over the years. Right now, though? Her makeup focus is on one color and one color only: lilac.

“My lilac purple era is unlocked,” stated Frankel in a TikTok post. “I’ve been talking about purple for a while, since the beginning. And I want to own purple.” One way she gets that look is with the Lanolips Tinted Balm in Rose.

While swiping on the balm, Frankel mentions that she was going to give it to her daughter, Brynn, thinking that it was too light for her own lips. However, she (rightfully) decided to keep it for herself because of the “gorgeous” color. Although it is named Rose, Frankel notes that it’s closer to a lilac purple — and, after all, she is in her purple era!

The lip balm’s formula is packed with ingredients, like rich and creamy shea butter and superhero antioxidant vitamin E, that work together to create its ultra-hydrating formula. Meanwhile, the high lanolin content also drenches the lips with non-sticky moisturizing that lasts for hours. All of that is topped off with a sheer, wearable tint and glossy sheen for a killer no-makeup-makeup look.

It’s not just Frankel who can’t get enough of it! More than 400 shoppers have snagged a tube in the last month. So, does it actually hydrate the lips? According to reviewers, yes — with one fan calling it the “only product” that works for chapped lips.

“Great lip product,” started off another five-star reviewer. “If you have really dry lips this is the best there is.” Meanwhile, this shopper said they wear it every day: “I love the moisture it provides my lips with its natural lanolin base. The color tint is an added bonus.”

“Unlike many lip oils, glosses or balms that must be reapplied often, it’s not necessary with this product. Though the color is so pretty you may want to,” shared this fan, who started using moisturizing lanolin-based products while breastfeeding. “It has a thicker texture but is not sticky and fills in the little lines on my 40-plus-year-old lips.”

Amazon

If you want to make Bethenny’s look yours, round out the lip tint with a nude-colored liner — like this $5 one from NYX.

$14 at Amazon

FYI, if you’re loving the blush Frankel uses to complete her lilac look, it’s the Color Drops Serum Blush in Little Lilac by Em Cosmetics. And the gloss she uses at the end of the video is Too Faced’s Lip Injection Maximum Plump Extra Strength Hydrating Lip Plumper in Blueberry Buzz.

The reviews quoted above reflect the most recent versions at the time of publication.

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